Years ago a Reflexologist typically launched his or her business following practice work on family and friends. Such practice inevitably lead to stories of success that were repeated to a wider circle of people. A professional career began when the budding Reflexologist found himself or herself approached by an individual who wanted work on his or her feet but who was beyond a circle of familiars. The Reflexologist did not feel that he or she could work for free and a career started.
Today, whether you have taken a class, an extensive training program or you are a self-studier, the fact remains that there is no substitute for the valuing of your services by satisfied paying or non-paying clients. Whether you have achieved a word-of-mouth reputation through working with family or friends or a paying clientele, it is the cornerstone of your practice. In other words, it takes work on feet even after you feel that you have mastered the necessary Reflexology skills to establish your work. The more feet you work with, the more opportunity you have to get results and the more people will talk about you and your work.

#1 by Peter Clemens on June 11, 2010 - 6:05 am
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Other professionals (hair dressers, reflexologists) have told me never give my services away. But I’m trying to establish a rep. and launch my business as a full time reflexologist. People are very tight with their money. Is there a middle ground?
#2 by admin on June 18, 2010 - 9:19 am
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Peter, you hit the nail on the head. Remember 007 said “Never say never!” All transactions must be a win-win, otherwise somebody loses. There’s numerous ways to promote your business rather than giving away free sessions. Hamilton has a great history of Reflexology. Part of your marketing plan needs to assess what other Reflexologists are doing, charging, how they’re promoting and advertising in Hamilton. Be unique, provide value added services that the others don’t. If you were planning to charge, say $50 a session and the highest fee in town is, say $75. Why not advertise your fee as $80 and promote a 1/2 price sale. Clients are happy to be saving good money from the town’s best Reflexologist and you get new customers, add $40 in cash flow for each customer and great advertising and promotion for only $10 per customer.
Peter, I’m presenting a free Reflexology business teleseminar to my class very soon. Let me know if your are interested and I’ll invite you to it.
Jack