One of the most common marketing mistakes Reflexologists make is changing the theme, format or media used in their marketing campaign. In other words the Reflexologist places his/her advertisement in a paper, magazine or news bulletin. Then complains that no business was generated by he ad.
So, they lift the ad after running it a few times and are disgruntled with this form of advertising. “Oh it doesn’t work anyway!”
Now, here’s the fact you’re not going to believe.
Just about the time you are sick to death of your marketing, your prospects are just beginning to recognize who you are.
Instead of updating your advertising, spend the money repeating your message, again and again and again and again. We run our ads for at least 12 consecutive publications before making adjustments.
Let it run!
