Here’s 4 more ideas for you to seed and grow your garden of clients.
Speak Out! - And/or find places you can hold a demonstration – this may take a little leg work, but find out where your ideal client’s gather – again you can use that wonderful “Google” search for organizations, associations, meetings and social clubs where your ideal client may belong. Make a list and start making calls and sending emails.
Conduct Workshops and seminars – These don’t have to be huge productions. You can create workshops anywhere from a couple of hours to a few days. Search out places that typically put on a variety of workshops or that put on workshops that speak specifically to your ideal client. Or, you can rent space at your local community center or hotel conference room. We have a wonderful friend who has offered an evening time in her storefront that she uses during the day. Be creative and create partnerships to make it more fun!
Coffee or Tea dates – Start setting up coffee or tea dates with people who may be able to refer you to your ideal client or have ideas about how to reach them. Find out who are the movers and shakers in your area and invite them out for coffee or tea. They will be a great source of information and ideas. This is a wonderful opportunity to build trust and to create partnerships that can benefit everyone!
Calendar of Events in local newspaper or local info sites - Check out the calendar of events in your local area. Get out there socially and be seen in your community. Support other businesses in their activities. Attend local celebrations and events. It’s all about relationships and creating support and partnership. It is also a great place for you to post any of your workshops, classes or public appearances.
In the summer there are various community fairs held. I thought I’d check them out and see if I’m able to set up a space to promote my business and reflexology. I’ve also been checking out some of the local community centers that often host an array of activities including yoga, karate, arts, sports, etc. and am hoping to get a workshop and reflexology demonstration booked at one of them.
What a great resource!