Successful Professional Reflexologists need to be computer savvy enough in this day and age to promote themselves and educate their clients online.  Although the computer is a huge part of the way we communicate with our clients and potential clients, we do the majority of our work over the phone and via email.   

It is incredible how much the landscape of getting the word out about your business has changed since the Internet came on the scene. Before that, the phone made a huge impact on the way businesses reached out and let their potential customers know about the services or products they offer.

That’s why it’s so easy to forget about those potential clients who are in your own backyard. We can get so busy trying to get our message out on the internet or via emails and phone calls, we forget that one of our most valuable assets is right here, waiting and willing to be of service – our physical presence!

It is essential to have room in your marketing plan to get yourself out in front of other people – specifically your ideal client – but also those who will refer you to your ideal client. 

So here is a great way to attract clients in your local area.

Find out where your ideal client hangs out - It is essential that you know who your ideal client is and know as much as possible about them, i.e., where do they go for fun, to learn, to connect with each other, to shop. If you don’t know, ask some of your past or current clients who fit the description of your ideal client – they are a great resource for you!  

For example – If your target market are moms and tots for a family oriented Reflexology practice, then find out where these moms go during the day.  Are there co-operative pre-schools in your area, how about Mom’s fitness classes, local coffee shops for starters.

Or, let’s say you want to target golfers.  Work with the local pro shops at the golf clubs.  Offer talks and sessions in stores specializing in golf equipment.  Be a presenter at golf tournaments, not only by the professionals, but most organizations and even corporations offer golf tournaments. 

How about specializing in menopausal women.  So many Baby Boomers are dealing with this issue.  Join the local menopausal support groups.  Consider fitness centres that offer training for menopausal women.  Again be a presenter at women’s issues fairs, get-togethers, gardening clubs, ladies’ hobby groups, church socials, and more.

Later in the afternoon I found some solitude.  Sitting amidst the tranquility on our deck:  listening to the almost rhythmical splashing of our waterfall;  warbling sounds of birds and honking of fly-by geese;  watching in awe the majesty of our neighbourhood bald-headed eagle circling above;  enjoying the satisfaction of new growth and vibrantly colourful flowers turning our spring garden beautiful.  My mind slowly drifting back in time over my life, pondering how I have changed.

I spent most of my life attempting to be cool and yet at the same time through my own form of humour attempting to be centre of attention – a leader.  I walked a fine line between conformity and non-conformity.  And yet, I judged others who lived in the nonconformist camp, I considered them downright weird and for the most part avoided them .

Today, I believe that life is a journey and as we grow and change, our understanding of life and our truth changes.  I am getting so much better in my quest to become nonjudgmental and in so doing I’ve developed a new respect for:  the free thinkers that shun modern society, hippies as we used to call them; those geeky people who’s social skills may be lacking but are creators and again free-thinkers;  tree huggers and protesters standing up for our rights and free speech as governments firmly tread on the values our country was built on.

I now live my life as an adventure, seeking out truths, experiences, beauty, love, and helping others to become the best that they can be.  Striving to balance work and play – so far out of balance but getting in a little more play.  I love golf and yet my life has been so busy working nearly every day that I haven’t played a game of golf in over ten years!  Soon, I’ll be out there golfing again.

Nearly everything I do now, I do with a sense of artistry – teaching, coaching, appreciating life and its many wonders, the magnificence of our planet, groves of forests, nature all around us, amazing living species we share our world with, being a grandparent.  Sharing this lifestyle with my family and others with whom I come in contact.   

I live my life with passion and with purpose.

I created a short list proving that golf is tailor-made for a successful Reflexology enterprise.  Consider that golf is a game played by young and old, male and female, healthy and challenged.  And, many golfers are ready, willing and able to pay nearly any price to improve their performance.  Reflexology just may help.  

I really enjoy golf and I was thrilled when one of my Reflexology students after attending my “Reflexology Business Class” found a niche market in golf.  She  liked golf and knew that golfers would pay nearly anything to shave a few strokes off their score.  So now her Reflexology business is exclusively marketed to the golf community under the banner “Want to Score Better at Golf?”. 

Her advertising materials – business cards, posters, ads, were distributed in the pro shops and notice boards in Edmonton’s abundance of golf courses. 

By the way, did you know that some of the best golfers on the professional tour have their own Reflexologists and many others use the services of an Asian trained Reflexologist.

Jim Weathers a Green Beret has been healing people and especially the best golfers in the world for the past 25 years.  He was introduced to the healing arts after being treated by a blind 84 year old Japanese doctor following a parachuting accident in Asia.  Weathers studied Reflexology and Massage for two years under the 84 year old doctor at Tokyo University and he now specializes in Reflexology and Shiatsu massage.  Weathers has been called a healer by Phil Mickelson, Jack Nicklaus and a host of the world’s leading golfers.

Start your successful Reflexology Golf business now –

Tip #1 – Successful enterprises target their market – a niche as I stated above. 

Tip #2 – Golf is a great sport loaded with people passionate about improving their game.  

Tip #3 – Make yourself known at your local golf courses, offer free mini promotional Reflexology sessions to the local pro & his staff who will be more inclined to help you with your promotions and marketing. 

Tip #4 – Be unique and remember the time and money you have spent on your education and business.  Charge a fee high enough to provide you with a living and a return on your investment.

Tip #5 – Get out on the course and play golf.  It gives you a great opportunity to communicate with and understand the golfer as well as the game of golf.  May even give you the drive and passion to excel in this market.